Lesson 26 of 50 – WordArt and Text Effects
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WordArt and Text Effects in PowerPoint

WordArt is a PowerPoint feature used to make text visually attractive. You can apply decorative styles, outlines, shadows, reflections, and other effects to emphasize titles, headings, and important words.

1. What Is WordArt?

WordArt is a text-formatting feature that applies decorative styles to text. It is useful for creating attractive titles, banners, headings, and promotional slides.

Examples of WordArt text:

  • WELCOME TO SOOPRO PATHSHALA
  • COMPUTER COURSES
  • ADMISSION OPEN

WordArt can make important text stand out from ordinary paragraph text.

2. How to Insert WordArt

Follow these steps:

  1. Open your PowerPoint presentation.
  2. Select the slide where you want decorative text.
  3. Click the Insert tab.
  4. Choose WordArt from the Text group.
  5. Select a WordArt style.
  6. Replace the placeholder text with your own text.

Your text will appear using the selected decorative style. The exact menu placement may vary by PowerPoint version.

3. Changing WordArt Text

To change the text inside WordArt:

  1. Select the WordArt object.
  2. Click inside the text or enter text-editing mode.
  3. Select the existing text if necessary.
  4. Type your new text.
  5. Click outside the object when finished.

You can use WordArt for short headings, slogans, and important messages.

4. Changing WordArt Styles

WordArt provides preset styles that combine different text colors, outlines, and effects.

  1. Select the WordArt object.
  2. Open the Shape Format or Drawing Tools Format tab.
  3. Find the WordArt Styles gallery.
  4. Choose a suitable style.

Choose a style that matches your slide design and keeps the text easy to read.

5. Applying Text Fill

Text Fill changes the color or fill appearance of WordArt text.

  1. Select the WordArt object.
  2. Open the Shape Format tab.
  3. Click Text Fill.
  4. Choose a color or an available fill option.

Use contrasting colors so that the text is visible against the slide background.

6. Applying Text Outline

Text Outline adds a border around the characters. It can help text stand out from its background.

  1. Select the WordArt object.
  2. Open the Shape Format tab.
  3. Click Text Outline.
  4. Select an outline color.
  5. Adjust the outline weight or dash style if available.

Avoid using an outline that is too thick because it can make letters difficult to read.

7. Adding Shadow Effects

A shadow creates the appearance of depth behind text. It can make a heading appear more prominent.

  1. Select the WordArt text.
  2. Open Shape Format.
  3. Choose Text Effects.
  4. Select Shadow.
  5. Choose a suitable shadow preset.

Use subtle shadows for professional presentations. Heavy shadows can make text look crowded.

8. Applying Reflection Effects

Reflection creates a mirrored appearance of text, usually below the original characters.

  1. Select the WordArt object.
  2. Open Shape Format.
  3. Click Text Effects.
  4. Select Reflection.
  5. Choose a reflection preset.

Reflection works best for short titles and decorative headings rather than long paragraphs.

9. Applying Glow Effects

Glow adds a colored glow around text. It can be useful for special titles and creative presentation designs.

  1. Select the WordArt object.
  2. Open Shape Format.
  3. Choose Text Effects.
  4. Select Glow.
  5. Choose a glow color and preset.

A small glow can emphasize a heading without distracting the audience.

10. Applying Bevel and 3-D Effects

Bevel and 3-D effects give text a raised, embossed, or dimensional appearance.

  1. Select the WordArt object.
  2. Open Shape Format.
  3. Click Text Effects.
  4. Explore Bevel or 3-D Rotation options, if available.
  5. Choose an effect suitable for your title.

These effects are most effective on short headings rather than large blocks of text.

11. Transforming WordArt Text

Transform effects change the shape or path of text. They can make text appear curved, arched, or arranged along a particular shape.

  1. Select the WordArt object.
  2. Open Shape Format.
  3. Choose Text Effects.
  4. Open Transform.
  5. Select a suitable transformation preset.

Transform effects are useful for logos, banners, circular designs, and decorative titles.

12. Changing Font and Size

WordArt text can also use regular font formatting.

  • Change the font family.
  • Increase or decrease font size.
  • Apply bold or italic formatting.
  • Change character spacing when needed.
  • Use readable fonts for titles and headings.

You can use the Home tab or the available font controls to adjust these settings.

13. Resizing and Positioning WordArt

WordArt is an object that can be moved and resized on a slide.

  • Select the outer border of the WordArt object.
  • Drag it to move the object.
  • Drag a corner handle to resize it.
  • Use alignment tools to position it accurately.
  • Keep important text inside the slide boundaries.

Leave enough space around the title to create a balanced slide layout.

14. Removing WordArt Effects

You can change or remove decorative effects when they make text difficult to read.

  1. Select the WordArt object.
  2. Open Shape Format.
  3. Use Text Fill or Text Outline to change those settings.
  4. Open Text Effects and choose a simpler preset or no effect, where available.
  5. Review the result on the slide.

A simple text style is often better for presentations that contain a lot of information.

15. Practical Exercise

Task: Create a professional title slide using WordArt.

  1. Open PowerPoint and create a new presentation.
  2. Insert a blank slide.
  3. Insert WordArt from the Insert tab.
  4. Type WELCOME TO SOOPRO PATHSHALA.
  5. Choose a suitable WordArt style.
  6. Apply a text fill and outline.
  7. Add a subtle shadow or glow effect.
  8. Resize and position the title neatly.
  9. Add a subtitle using a normal text box.
  10. Save the file as WordArt_Practice.pptx.

Key Points to Remember

  • WordArt creates decorative text in PowerPoint.
  • Insert WordArt using the Insert tab.
  • Text Fill changes the appearance of the text fill.
  • Text Outline adds a border around characters.
  • Text Effects include options such as shadow, reflection, glow, and transform.
  • Use decorative effects carefully to keep text readable.
  • WordArt can be moved, resized, and repositioned like other objects.

Quick Quiz – WordArt and Text Effects

Test your understanding of WordArt in PowerPoint.

1. What is WordArt used for?



2. Which effect creates a shadow behind text?



3. Which option can make WordArt text appear curved?